Marketers “suck at knowing how to go after Baby Boomers”: U.S. consultant
Lumping all Boomers together with all retirees, under spending against them, sending out the wrong messages…marketers keep making the same costly mistakes. “Too often, marketers rely on long-standing...
View ArticleUnderstanding life cycles will increase sales
From ages 48 to 66, Baby Boomers will experience more life transitions than at any other time in their lives. This means opportunities for brands and marketers to engage Boomers and build their brand...
View ArticleThe Alpha Boomers again: research presented at Zoomer Symposium cited on...
On November 19, 2012, Alan Wurtzel, President, Research and Development for NBC Universal, spoke at the inaugural ZoomerMedia Symposium on Advertising and Aging, introducing the concept of the Alpha...
View ArticleZOOMER MAGAZINE OUT PERFORMS THE INDUSTRY
The new PMB readership results were released on March 27, 2013 and Zoomer magazine enjoyed some very positive results. We’re up 13% – compared to the industry, which is only up 3%. PMB Spring 2013...
View ArticleMany seniors bask in ‘golden years’
Click here to read on the Vancouver Sun By: David Sherman, Vancouver Sun It’s just after breakfast and Katie DeVolpi is settling in on the porch of her home outside of Saint-Sauveur, Que., with her...
View ArticleDon’t call Boomers “old”
They don’t like ‘mature,’ they don’t like ‘elder,’ and they positively hate ‘senior.’ If you don’t realize this – and more importantly, if you don’t get why, your ad message is bound to be...
View ArticleBoomers seen as the key to auto industry sales
A new study by the University of Michigan Transportation Research Institute, reported in an article on USAToday.com, shows clearly that car buyers are getting older – and that the key to future success...
View ArticleBoomer women – and older – drive more sales in beauty market
Before Baby Boomer women turned 50, only 31% of beauty products use in the USA came from the 50-plus group. Now the figure is 44% – and climbing. Boomer women – and those even older – have become a...
View ArticleOver 100,000 janitors in the USA have a BA!
The depressing news continues for those who are worried about the underperforming Millennials. A survey shows record high numbers of BA-holders in jobs that were previously thought to be unskilled or...
View ArticleIs your strategy getting old? –“BYTE ME!”
Remember all those grannies struggling with dial-up connections to get online? That was the image, at any rate – and it was particularly prevalent in the early years of the Internet. There was a tech...
View ArticleIs your strategy getting old? – LET’S TALK ABOUT SEX
Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and beauty and wellness. Are outdated stereotypes costing you sales and market share? Does the “reinvention” of...
View ArticleIs Your Strategy Getting Old – YOUR MODEL IS DEAD
Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers who are just forming families because they have a lot of new purchasing needs all at once, and their brand...
View ArticleIs your strategy getting old? – YOU’RE SPENDING. THEY’RE NOT.
At ZoomerMedia, we’re consistently making the case for extending target demos to 55-64. We believe there’s simply too much buying power in that cohort for marketers to ignore. But marketing dollars are...
View ArticleIs Your Strategy Getting Old – BUCKET LIST? SHOPPING LIST!
In past generations, getting older meant withdrawing from the consumer marketplace. Age not only meant physical frailty, but economic frailty. Your income was fixed, you didn’t need as much because you...
View ArticleIs your strategy getting old? – RETIRE RETIREMENT
The traditional marketing model based on “life stage” assumes retirement at age 65. This in turn means – automatically – a switch over from earning income to living on a fixed income. That fixed income...
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